Alongside your Identity Development efforts that aim to give your audiences emotional and insightful reasons to be loyal to your brand, you can also benefit from the Content Creation to help them have a stronger perception and make better decisions. So content can become a marketing tool that channels potential users' needs to your services, through giving them proper information and insight.

Creating and delivering useful and easy-to-digest contents can have several benefits for your brand:

- As "knowledge is Power", your audiences will trust you more;

- By creating "useful" contents, you may convert potential customers to active and engaging ones;

- You can introduce your products and services alongside the related contents, so when users feel that they need something new (through encountering with your content), you'll be there for them to give them relevant offers.

"What you tell" and "How you tell it" is an indicator of your character and identity. And it's a reason for people to be your friend and listen to you.

Prior to any content creation, first you should define the core concepts and the overall structure of the contents, using design processes. Developing Inbound Marketing through contents should be synchronized with your Identity Development Programs and Marketing Strategies.

Your contents can play a channel for users to reach your services and products, by attractive titles, useful information and insights, precisely and beautifully handcrafted body and structure, and being Search-Engine-Friendly.