Design Mission
Ardeh (Farsi for Tahini or Sesame Cream) is among the most loved traditional edibles that creates a rich experience, both energy-wise and nutrition-wise.
We were asked to design packages and identity that capture the traditional essence of these products, yet make it suitable for a contemporary breakfast table.

Package Design (Physical Packs)
In collaboration with Ekas Design Studio we developed various jars in different sizes and proportions.

Package Design (Graphics)
A family of visual graphics weaves the product family members together.