BUT, there are a few points here:
- First of all, the service itself should be designed (by designers, not engineers), based on usage scenarios and users' needs, regardless of technological feasibility and digital capabilities. Service Design needs a deep understanding of human-oriented processes and human cognitive abilities;
- secondly, relying on Digital Experience, without considering its impact on your overall business ecology, will lead your brand to become soulless and mechanical. The users should be able to have a human touch with you, whenever they encounter a Pain Point or Love Point. You should have a humane sense, using digital tools, not being just a robot (Imagine how much we laughed when we saw a TV commercial, showing robots as Your Banking Assistant!).
- And the third,
People buy experience, not technology.Think about the "real values" that you are offering to your users. What are you really delivering to them? What does your service do for their life routines? What kind of experience are you giving them?
Does your Digital Experience empower your Brand Image?
Don't look at your
digital tools and services, digitally. Technology with creative, human-centered
and engaging design can create a more meaningful interaction between people and
digital experience for your brand?