Not every "Beautiful" and "smart" slogan is suitable for any kind of brand (if any!).
The brand dialogues should be "clear" and "believable". Exaggerated and Smart-Wise dialogues that try to outsmart people will be ignored, if not objected (we're tired of these stupid "smart slogans"!). Designing clear, meaningful and honest copies that resonate with deep human emotions and insights, can imply a humane and lively brand character.
When you define and design your content, communications and advertising, you have to consider all defining parts of your brand identity, such as Brand Story, Brand Promise, Brand DNA & ... . You can use these branded contents and copies in various touch points, proportionate to the media type.
Ask your design team to define brand communication strategies and then,
create and develop "clear" and "suitable" copies -with in-depth and meaningful
sub-text- for your brand, with your identity in mind.
tell your story more appealing?