Creative, Collaborative, Not Jerks, ... When we were kids, none of us said:
"I want to be an Identity Designer and Brand Developer when I grow up"!
We explored and crafted our way up to this point by synthesizing so many different parts of insights and expertise which we learned hard way through our journey through the Design world.
* "Tajrobeh" means "Experience" in Farsi.
Inspired by an inner obsession for understanding people, life, culture and technology, Tajrobeh innovates businesses, brands, products and communications with passion and spirit to farm ideas, oppose mainstream and to Awe. We disrupt the status quo and accelerate impact. We light brand conversations on fire and inspire actions that drive positive changes.
We help you to be experienced by the world. We help the world to experience you.
For us "Design" is an experience of adding value and meaning to life through
creating and improving services, products, environments and systems. A process
that harmonizes experiences with physiological, psychological
and cultural aspects
of human beings.
Our success metrics is the net positive contribution to human life.
How do we Design?
We operate on the cutting edge of what's happening now. We experiment. We take detours. We hate comfort zones. Here is our overall process:
1. Research with hunger:We immerse ourselves in the subject, context and culture. We listen with our brains and hearts. We detect what's beneath the surface and between the lines. We dig deep. We hunt and analyze social, cultural and economic factors to identify powerful trends and draw meaningful insights. We audit existing brand experiences, evaluate consumer perception, and uncover opportunities to drive growth, distinction, and value. We question everything.
2. Exploring possible and impossible opportunities and solutions:
We locate paths and create a new stories worth telling. We solve problems. We revise, reinvent and innovate to create an integrated organic soul and body for your brand.
3. Designing the Brand Exposure and Brand Experience:
We handcraft each touch point so that each encounter inspires people to take action. By building a cohesive visual and sensory identity and experience -the packaging around your story- we create the emotional reasons! that allow people to walk in and want to stay.
4. Building the synergy:
We build capacity around your brand, inside and out by empowering other voices and rallying loyal brand ambassadors to serve as the front lines for your cause. We start movements, not trends. We design insightful campaigns to connect people, places and things to build your army. We get people to care; To believe; To show up; To participate; To take action and charge your brand with their passion.
5. We'll be there for you:
We know it's hard to see the end from the beginning when you're going where no one else has gone, that's why we design for long term and stand right next to you in the rabbit holes. We're in it for the long run. And of course our clients are always a part of our design team.
Those people who dare to push, advocate and create for a better world:
Our core values form the DNA of our
team and shape everything we design and do. We're sponsors of change. Advocates of culture. We believe in
making an impact.
Do we add meaning to something?
Do we create some real value?
Is it genuine? Do we enjoy it? Does it move us? Inspire us?
Is our vision based on knowledge, research and experience?
It's not just about how something looks, but also how it feels
Attention to detail is everything.
Is what we're designing humane?
Inspiring and helping people to have a better life are our biggest missions.
We love our work. If it's not of the highest qualities, it won't leave our studio. To achieve excellence, we challenge ourselves and make the uncomfortable comfortable.
8- Genuine Business Concept
We like honest work, not work that asks us to manipulate the target audience with bullshit. We tend to design for real values proposed by businesses, not fake ones.
Our Ground Rules:
is for good clients.
We expect a genuine encounter with our clients. We expect them help us focus on our design mission, not financial concerns.
It's always a fixed fee agreed upon up front. Never any surprises. We don't bill you for every little move.
3- You'll deal directly
We never outsource projects to an offshore team. Everything we do is handcrafted, tailored and refined by us, in house.
4- We are a
We don't work with tobacco, adult or multi-level marketing companies. We work on projects and companies we believe in.
We have principles. We lead our clients to brave decisions.
... and we love mother Earth.