Stone Business Bedrock
Zigorock is a modern digital platform and experience, to bring out the huge potentials of stone industry and market.
How did it all begin?
With 10 years of experience, the founders of Zigorock asked us to design an online market and service to revolutionize the current traditional stone business.
Brand Strategy and Architecture
By digging deep into the Business Ecology and Relations, we discovered the opportunities and defined the "Value and Service Positioning" of Zigorock as a "Business Partner/Provider".
Naming and Tagline
The name is inspired by "Ziggurat" and "Rock" to imply the collective and inclusive-oriented Vision and Business Style of the brand.
The tagline represents core brand function and concept (being a reliable platform for business) and aims to create a powerful and reliable sense for the brand.
The word "Bedrock" implies that Zigorock is more of a fundamental "Business Infrastructure" rather than just being a Business Network.
Fundamental Structure of Digital Experience
The overall structure of the web site covers the 3 layers of Zigorock functions:
- A Business solution provider;
- a Business platform provider; and
- a Business network hub.
All the potential and active target audiences are organized through the interface.
Service Design and Business Ecology
In collaboration with the management and marketing, we developed and mapped the entire service ecology and experience of Zigorock to manage all the functional, emotional and cognitive interactions between users and the system.
Digital touch points of Services
Parallel with "Direct" and "In the field" services, the digital platform facilitates most of the Zigorock business services.
Designing User Experience
All professional users can have a personalized business management platform to handle their services, touch points, and interactions.
A family of services and accesses.
Leaving no stone unturned, we combined all the networks, services, solution and contents into one single embodiment.
Visual Identity & Taste
We developed an integrated graphic and sensory style to create a consistent feeling for different touch points of the brand.
Inspired by the form of a Ziggurat, the logo sends a message about "building upon each other" and "being a part of a bigger picture".
Visual Signage
Being dynamic and energetic, Standing together, Being Consistent and firm, ...
A long-lasting impact and presence
The Copywriting was developed to cover all aspects of brand identity and services.
Exposure Design and Advertising Campaign
We projected all the campaigning programs on the Brand Positioning Map to touch all parts of the targeted audiences.
Visual Ads
These visual advertising ideas communicate the core Brand Story of Zigorock.

[Translation of the slogan:
"From the heart of the Earth to the heart of our homes ..."]

The way to go ...
Zigorock continues developing services and experiences for its partners (users/customers) to create yet stronger bedrock for stone industry; Bringing the beauty of the mother Earth to our living spaces.
We'll be there for them.
Brand Guidelines
To help Zigorock team maintain a consistent brand development program, we created a comprehensive brand guidebook that contains the designs of all brand identity components.
  To render an ambitious idea, we needed to clarify our path and our concepts. A path full of challenges and ambiguity. The "Tajrobeh" team gave us a clear and strong idea and mind-set for achieving our goals. We learned so many things through this journey and gained great experiences. I'm very happy to become friends with this lovely team that stood with us in every moment and gave us solutions for every challenge and problem that we encountered.  
Rashid Kiyanipour
Founder and C.E.O.

: "Thank you Zigorock for trusting us with your great work. We are proud to be a part of the path you are creating for people to touch the beauty of natural stones."
Project Components
Satisfied Client :)