SLS; Code of Life
"Smart Land Solutions (SLS)" is a high-tech IT solution
and service provider that creates Digital Business
Infrastructures.
Design Mission
SLS asked us to design a new sense and exposure for their brand to empower them to expand from B2B markets to B2C markets and communicate with people directly.
SLS asked us to design a new sense and exposure for their brand to empower them to expand from B2B markets to B2C markets and communicate with people directly.
Identity Core
Concept
We redirected all design efforts to create an Approachable and Life-ish sense for the brand, bringing their complex and untouchable subject (High-Tech Knowledge) to everyday life.
We redirected all design efforts to create an Approachable and Life-ish sense for the brand, bringing their complex and untouchable subject (High-Tech Knowledge) to everyday life.
Tagline
The tagline is inspired by the core brand value and concept (Bringing Technology to Life; Bringing Life to Technology) and aims to create a humanized and life-centered sense for the business.
The word "code" refers to programming as meanwhile by mixing with the word "life", has a semantic approach to represent a special kind of alive and humanized Life Style.
The tagline is inspired by the core brand value and concept (Bringing Technology to Life; Bringing Life to Technology) and aims to create a humanized and life-centered sense for the business.
The word "code" refers to programming as meanwhile by mixing with the word "life", has a semantic approach to represent a special kind of alive and humanized Life Style.
Visual Design
We explored different ideas and paths to communicate the functions and emotions of the brand.
We explored different ideas and paths to communicate the functions and emotions of the brand.
Digital Experience
The website combines easy-to-digest contents with high-tech services to imply the core insight of the brand.
The website combines easy-to-digest contents with high-tech services to imply the core insight of the brand.
Copywriting and Brand Tone
We converged the two core components of the brand messaging: "High-tech" and "Everyday Life".
We converged the two core components of the brand messaging: "High-tech" and "Everyday Life".
Brand Guidelines
We documented all the branding insights, tools and components to help the in-house design team continue developing and monitoring the design programs.
We documented all the branding insights, tools and components to help the in-house design team continue developing and monitoring the design programs.
Brand Exposure and Ads
Farsi translation:
"Bringing life to Technology;
Bringing Technology to life."
Farsi translation:
"Bringing life to Technology;
Bringing Technology to life."
6
Months
Months
5
Project Components
Project Components
1
Referral
Referral
80%
Satisfied Client :-|
Satisfied Client :-|
