Design Mission
SLS asked us to design a new sense and exposure for their brand to empower them to expand from B2B markets to B2C markets and communicate with people directly.

Identity Core Concept
We redirected all design efforts to create an Approachable and Life-ish sense for the brand, bringing their complex and untouchable subject (High-Tech Knowledge) to everyday life.

Tagline
The tagline is inspired by the core brand value and concept (Bringing Technology to Life; Bringing Life to Technology) and aims to create a humanized and life-centered sense for the business.
The word "code" refers to programming as meanwhile by mixing with the word "life", has a semantic approach to represent a special kind of alive and humanized Life Style.

Visual Design
We explored different ideas and paths to communicate the functions and emotions of the brand.

Logo
A combination of Farsi and English letters of "Smart" & "Houshmand (means Smart in Farsi)".

Visual Identity & Style
The visual theme represents a sharp and modern style.

Digital Experience
The website combines easy-to-digest contents with high-tech services to imply the core insight of the brand.

Copywriting and Brand Tone
We converged the two core components of the brand messaging: "High-tech" and "Everyday Life".

Brand Guidelines
We documented all the branding insights, tools and components to help the in-house design team continue developing and monitoring the design programs. 

Brand Exposure and Ads
Farsi translation:
"Bringing life to Technology;
  Bringing Technology to life."

Smart Land Solutions continues impacting our lives ...